Helping you rock the product world is my goal!

For 15 years, I struggled to create digital products. From Brazil to Germany. From start-ups to well-established companies.

The hard way, I learned what it takes to thrive with digital products.

I can help you avoid the blows I had to take.

Let's rock the product world together!

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What People Say About David's Video & Cohort Courses

Jennifer Forbes, Lead Scrum Master

This course brings the value! Offering insights, real-life examples and hands on activities while keeping it simple. You'll leave with perspective and tools you can start using right away!


Felipe Cardona, Product Designer

Learnt how to apply discovery understanding the journey and what drives value. Derisking the solution, working with assumptions and quickly testing to drop bad ideas, so you can focus on building the right one. The best part are David's examples based on his experience, which lead to thoughtful learnings. I totally recommend the course!


Nisha Joshi, Principal Consultant

The lived experiences David shared made this course come to life! It's impressive how he has lifted his own struggles and wins to create a course that we can benefit from.


Nealle Page, Staff Product Manager

David delivered a pragmatic, practical course on some of the foundational product discovery skills. If you are new to product management or want to refresh some foundational skills, this course is for you.


Aleksandra DyŇõko-Sieraj,¬†Product Owner

The course was wonderful and full of insightful knowledge. David as a practitioner, provided us with a lot of interesting stories, that proved the topics taught in the course. David also provided his help and extra time throughout the course and between sessions. I recommend the course to all people that are interested in Product Discovery.

Bruno Patriota, Senior Product Manager

Great course on the fundamentals and great hands on experience with the exercises in the course to get a feel for how to use them to achieve outcomes.

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Anti Bullshit Product Management

Creating digital products is complex. Almost everyone pushes you in conflicting directions.

Hitting the corporate firewall is inevitable. Driving value is an art.

Throughout this course, you will learn:

  • Good vs. Bad Product Management
  • Overcome Common Traps¬†
  • Difference Between Product Manager and Backlog Manager
  • How to Master Product Management Fundamentals
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How to Craft a Product Strategy that Works

Without a sound product strategy, teams run in circles. The symptoms of a lack of a meaningful strategy are:

  • Focus on discussions instead of progressing
  • Prioritization is painful
  • Opinions talk louder than evidence
  • Doing everything is more important than reaching goals

It's time to change that. A working product strategy simplifies decision-making, removes confusion, and enables teams to accelerate value creation.

Join us to learn how to craft product strategies that work!

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Product Discovery Done Right 

Creating products nobody needs isn't why product teams exist!

Many teams spend most of their time figuring out how to accelerate delivery; though that's valuable, it's not what matters most.

9 out of 10 ideas will fail.

Product discovery done right helps you learn what you don't know fast enough so you can focus on ideas worth pursuing.

This is a self-paced video course of 4 hours, including 20+ templates, multiple resources, and activities.

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